Hello! I'm Oksana
A Dubai based marketing professional with over 7 years’ experience in the industry, with the expertise in digital marketing, as well as proved records of successful management marketing activities across public relations, communication and social media channels. I am passionate about exploring the latest technologies tools and trends in the digital marketing space and have a knack for identifying opportunities to apply them effectively.
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Oksana Vitkovska
Marketing Strategist
+971 56 8 999 510
Email:
Location:
Dubai, UAE
Phone:
Achievements
My professional portfolio is covering 3 luxury hotel chains, over 40 dining outlets, leisure facilities like spa, activity centers, sport and golf facilities
2015 - 2018
3 dining venues located in the heart of luxury communities
Improved digital presence through website redesign in combination with social media campaigns, resulting in a 60% increase in website traffic.
Led the development and execution of successful social media campaigns that resulted in a 60% increase in social media followers and a 50% increase in engagement rate in 18 month period
2018 - 2019
105 room keys, 7 dining outlets, spa and leisure facilities
Successfully planned and executed influencer collaborations that resulted in increased foot traffic to the restaurant and generated 20% increase in room revenue during the low summer period.
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Developed and implemented successful social media campaigns that significantly increased customer engagement and interaction, resulting in a 30% increase in social media followers.
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2019 - 2022
115 room keys, 7 dining outlets and leisure facilities
Successfully redesigned and executed brand awareness campaigns that resulted in a 30% increase of media exposure during 2021 - 2022
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Developed and executed successful marketing strategies that led to a significant increase in occupancy rates, such as a 15% increase in room bookings during low season.
2019 - 2023
284 room keys, 5 dining outlets and golf facilities
Implemented cost-effective marketing campaigns that achieved high returns on investment, such as a 15% increase in sales revenue with a marketing budget reduction of 10%
Successfully positioned the brand in the market, resulting in a 20% growth in brand exposure in 2021 - 2022.
CASE STUDY
My natural interest in technology led me to explore the potential of Web 3 tools in the hospitality domain. To showcase the possibilities, I wrote a case study highlighting how blockchain and smart contracts can be leveraged to create personalized guest experiences, improve efficiency, and streamline operations. My case study demonstrates how to leverage on Web 3 tools in hospitality domain to drive innovation and growth.
EXPERIENCE
2019-2023
MEYDAN HOTELS & HOSPITALITY
Cluster Marketing Manager
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Developed and implemented marketing and strategies, to strengthen the company’s market presence and meet budget targets
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Creating and managing the distribution of content across all channels to ensure its constantly updated and in line with the brand guidelines
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Manage and monitor company online reputation across the channels
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Identify trends, analyze the insights, and opportunities to optimize the marketing performance
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Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis to achieve the yearly budget goals
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Manage all activities within the Marketing & Communications department, ensuring all brand and editorial standards are followed
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Liaise with appointed agencies, supplying a written brief outlining the specific objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress
2018-2019
Marketing Specialist
JUMEIRAH GROUP
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Contribute to the development of the marketing plan, in line with the property's marketing strategy
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Produce marketing collaterals in line with the Group’s branding guidelines, to ensure that the agreed-upon unique selling points are showcased
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Implement the SBU’s marketing campaigns and promotional activities, as per the marketing plan, to enhance the SBU’s reputation
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Monitor the related website content, social media, and other digital distribution channels in order to ensure that all marketing channels advertise up-to-date marketing materials and promotional initiatives
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Research local industry and competitor trends as well as best practices in terms of hospitality marketing activities
2016-2018
Marketing Executive
COASTAL INVESTMENT
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Managing inquiries from media, individuals, and other organizations
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Analyzing media coverage and distributing information about new promotional opportunities and current PR campaigns progress
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Prepare detailed marketing reports concerning the property's marketing initiatives in order to outline key achievements, activities undertaken, and future key initiatives
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Collate and develop the monthly reports
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Oversee photo and video shoots for the hotel and seasonal campaigns
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Administer the Marketing & Communications operations budget; support development of marketing budgets. Maintenance of all financial tracking documents.
EXPERTISE
Strategic planning
Capable to create long-term strategic plans that outline specific goals and objectives, and the steps needed to achieve them. I will guide your marketing efforts and ensure they are aligned with overall business goals.
Market research
Skilled at conducting market research to identify consumer needs, wants, and pain points. I will create targeted marketing campaigns that effectively resonate with your audience.
Analytics and measurement
Skilled at using data analytics tools to measure the success of marketing campaigns and identify areas for improvement. I will optimize campaigns for maximum impact.
EDUCATION
2013-2015
Master's Degree
Warsaw Management UniversitY, Poland
Diploma of graduation from full-time studies in the field of Management with major in Marketing in the scope of social sciences and being conferred the professional title of master
2008-2013
National Technical University of Oil and Gas, Ukraine
Bachelor's Degree
Diploma of graduation from full-time studies in the field of Management with major in Record Management and Information and being conferred the professional title of bachelor